How to Send Gravity Forms Submissions to Lofty

Lofty is a real estate CRM that helps you manage contacts and track interactions. Getting Gravity Forms data into Lofty does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to Lofty. No task meter, no monthly bill.

What you will need

• A WordPress site with Gravity Forms installed and at least one form.
• A Lofty account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Lofty to AFI

Lofty uses OAuth 2.0 for authentication. In AFI → Settings → Lofty, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Gravity Forms to Lofty.

2. Pick your trigger

Select Gravity Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Lofty as the destination

Choose Lofty from the platform dropdown and pick Add Lead. This creates a lead in Lofty.

4. Map fields

Match each Lofty field on the left to the corresponding Gravity Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Gravity form and submit. Check Lofty to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Lofty with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Gravity Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Gravity Forms to Lofty in minutes.