How to Send Gravity Forms Submissions to Less Annoying CRM

Less Annoying CRM is a CRM that helps you manage contacts and track interactions. If you want Gravity Forms submissions in Less Annoying CRM, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with Gravity Forms installed and at least one form.
• A Less Annoying CRM account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Less Annoying CRM to AFI

Less Annoying CRM uses OAuth 2.0 for authentication. In AFI → Settings → Less Annoying CRM, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Gravity Forms to Less Annoying CRM.

2. Pick your trigger

Select Gravity Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Less Annoying CRM as the destination

Choose Less Annoying CRM from the platform dropdown and pick Add Contact. This creates a contact in Less Annoying CRM.

4. Map fields

Match each Less Annoying CRM field on the left to the corresponding Gravity Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Gravity form and submit. Check Less Annoying CRM to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Less Annoying CRM with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Gravity Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Gravity Forms to Less Annoying CRM in minutes.