How to Send Gravity Forms Submissions to HighLevel

HighLevel is a CRM that helps you manage contacts and track interactions. Gravity Forms is one of the most powerful form plugins for WordPress. HighLevel is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Gravity Forms to CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Gravity Forms installed and at least one form.
• A HighLevel account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect HighLevel to AFI

1. Log in to your HighLevel account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → HighLevel.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Gravity Forms to HighLevel.

2. Pick your trigger

Select Gravity Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select HighLevel as the destination

Choose HighLevel from the platform dropdown and pick Add Contact. This creates or updates a contact in HighLevel.

4. Map fields

Match each HighLevel field on the left to the corresponding Gravity Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Gravity form and submit. Check HighLevel to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to HighLevel with unlimited submissions. Pro adds custom field mapping and tags. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Gravity Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Gravity Forms to HighLevel in minutes.