How to Send Gravity Forms Submissions to CleverReach

CleverReach is a email marketing platform for managing subscribers and campaigns. Gravity Forms is one of the most powerful form plugins for WordPress. CleverReach is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Gravity Forms to email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Gravity Forms installed and at least one form.
• A CleverReach account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect CleverReach to AFI

CleverReach uses OAuth 2.0 for authentication. In AFI → Settings → CleverReach, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Gravity Forms to CleverReach.

2. Pick your trigger

Select Gravity Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select CleverReach as the destination

Choose CleverReach from the platform dropdown and pick Add Subscriber. This adds a subscriber to CleverReach.

4. Map fields

Match each CleverReach field on the left to the corresponding Gravity Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Gravity form and submit. Check CleverReach to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to CleverReach with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Gravity Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Gravity Forms to CleverReach in minutes.