How to Send Gravity Forms Submissions to Braze

Braze is a marketing automation platform. Gravity Forms captures data beautifully but does not push it to external platforms by default. AFI bridges that gap to Braze. Here is the full setup.

Why not just use Zapier?

For connecting Gravity Forms to marketing automation, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Gravity Forms installed and at least one form.
• A Braze account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Braze to AFI

1. Log in to your Braze dashboard.
2. Go to Settings → API Keys and copy your API Key.
3. In WordPress, go to AFI → Settings → Braze.
4. Enter the API Key and REST endpoint, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Gravity Forms to Braze.

2. Pick your trigger

Select Gravity Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Braze as the destination

Choose Braze from the platform dropdown and pick Add User. This creates or updates a user in Braze.

4. Map fields

Match each Braze field on the left to the corresponding Gravity Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Gravity form and submit. Check Braze to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Braze with unlimited submissions. Pro adds custom attributes and events. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Gravity Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Gravity Forms to Braze in minutes.