How to Send Funnel Builder Data to ON24

ON24 is a webinar platform for hosting online events and sessions. Getting Funnel Builder submission into ON24 does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers submission data straight from WordPress to ON24. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Funnel Builder installed and configured.
• A ON24 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect ON24 to AFI

1. Log in to your ON24 account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → ON24.
4. Paste the API Key and Client Key, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Funnel Builder to ON24.

2. Pick your trigger

Select Funnel Builder as the form provider. AFI fires when a visitor submits a form or completes a step in a funnel, giving you access to visitor name, email, phone, funnel step, and custom field values.

3. Select ON24 as the destination

Choose ON24 from the platform dropdown and pick Register for Event. This registers a contact for an ON24 event.

4. Map fields

Match each ON24 field on the left to the corresponding Funnel Builder field on the right. Common mappings include visitor name, email, phone, funnel step, and custom field values. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Funnel Builder. Check ON24 to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to ON24 with unlimited records. Pro adds custom field mapping and session selection. No per-record fees on any plan.

Frequently asked questions

Which Funnel Builder events trigger the integration?

AFI fires when a visitor submits a form or completes a step in a funnel. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Funnel Builder to ON24 in minutes.