How to Send Funnel Builder Data to Google Analytics 4

Google Analytics 4 is a analytics platform. Here is how to pipe Funnel Builder submission straight into Google Analytics 4 using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to analytics. No task meter, no monthly bill.

What you will need

• A WordPress site with Funnel Builder installed and configured.
• A Google Analytics 4 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Google Analytics 4 to AFI

1. Get your GA4 Measurement ID and API Secret from your GA4 property.
2. In WordPress, go to AFI → Settings → GA4.
3. Enter the Measurement ID and API Secret.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Funnel Builder to Google Analytics 4.

2. Pick your trigger

Select Funnel Builder as the form provider. AFI fires when a visitor submits a form or completes a step in a funnel, giving you access to visitor name, email, phone, funnel step, and custom field values.

3. Select Google Analytics 4 as the destination

Choose Google Analytics 4 from the platform dropdown and pick Send Event. This sends an event to Google Analytics 4.

4. Map fields

Match each Google Analytics 4 field on the left to the corresponding Funnel Builder field on the right. Common mappings include visitor name, email, phone, funnel step, and custom field values. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Funnel Builder. Check Google Analytics 4 to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name and parameters to Google Analytics 4 with unlimited records. Pro adds custom parameter mapping. No per-record fees on any plan.

Frequently asked questions

Which Funnel Builder events trigger the integration?

AFI fires when a visitor submits a form or completes a step in a funnel. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Funnel Builder to Google Analytics 4 in minutes.