How to Send Funnel Builder Data to ConvertKit

ConvertKit is a email marketing platform for managing subscribers and campaigns. Here is how to pipe Funnel Builder submission straight into ConvertKit using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

The direct approach

AFI delivers submission data straight from WordPress to ConvertKit. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Funnel Builder installed and configured.
• A ConvertKit account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect ConvertKit to AFI

1. Log in to your ConvertKit account.
2. Go to Settings → API and copy your API Key and Secret.
3. In WordPress, go to AFI → Settings → ConvertKit.
4. Enter the API Key and Secret, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Funnel Builder to ConvertKit.

2. Pick your trigger

Select Funnel Builder as the form provider. AFI fires when a visitor submits a form or completes a step in a funnel, giving you access to visitor name, email, phone, funnel step, and custom field values.

3. Select ConvertKit as the destination

Choose ConvertKit from the platform dropdown and pick Add Subscriber. This adds a subscriber to ConvertKit.

4. Map fields

Match each ConvertKit field on the left to the corresponding Funnel Builder field on the right. Common mappings include visitor name, email, phone, funnel step, and custom field values. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Funnel Builder. Check ConvertKit to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to ConvertKit with unlimited records. Pro adds custom field mapping and tag assignment. No per-record fees on any plan.

Frequently asked questions

Which Funnel Builder events trigger the integration?

AFI fires when a visitor submits a form or completes a step in a funnel. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Funnel Builder to ConvertKit in minutes.