How to Send Forminator Form Submissions to Attentive

Attentive is a SMS marketing platform. Forminator is a powerful form builder from WPMU DEV. Attentive is where that data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with Forminator installed and at least one form.
• A Attentive account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Attentive to AFI

1. Log in to your Attentive account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → Attentive.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Forminator to Attentive.

2. Pick your trigger

Select Forminator as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Attentive as the destination

Choose Attentive from the platform dropdown and pick Add Subscriber. This subscribes a contact in Attentive.

4. Map fields

Match each Attentive field on the left to the corresponding Forminator field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Forminator form and submit. Check Attentive to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps phone number to Attentive with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Forminator forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Forminator to Attentive in minutes.