How to Send Formidable Forms Submissions to Loops

Loops is a email marketing platform for managing subscribers and campaigns. Getting Formidable Forms data into Loops does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers form data straight from WordPress to Loops. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Formidable Forms installed and at least one form.
• A Loops account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Loops to AFI

1. Log in to your Loops account.
2. Copy your API Key from settings.
3. In WordPress, go to AFI → Settings → Loops.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Formidable to Loops.

2. Pick your trigger

Select Formidable Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Loops as the destination

Choose Loops from the platform dropdown and pick Add Contact. This adds a contact to Loops.

4. Map fields

Match each Loops field on the left to the corresponding Formidable Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Formidable form and submit. Check Loops to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Loops with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Formidable Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Formidable Forms to Loops in minutes.