How to Send FluentCRM Data to Segment

Segment is a customer data platform. If you want FluentCRM contact synced to Segment, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why not just use Zapier?

For connecting FluentCRM to customer data, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with FluentCRM installed and configured.
• A Segment account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Segment to AFI

1. Get your Segment Write Key.
2. In WordPress, go to AFI → Settings → Segment.
3. Paste the Write Key.
4. Click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it FluentCRM to Segment.

2. Pick your trigger

Select FluentCRM as the form provider. AFI fires when a contact submits a form or a tag is applied, giving you access to contact name, email, phone, tags, and custom field values.

3. Select Segment as the destination

Choose Segment from the platform dropdown and pick Identify User. This identifies a user in Segment.

4. Map fields

Match each Segment field on the left to the corresponding FluentCRM field on the right. Common mappings include contact name, email, phone, tags, and custom field values. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in FluentCRM. Check Segment to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps user ID, email, and traits to Segment with unlimited records. Pro adds custom trait mapping. No per-record fees on any plan.

Frequently asked questions

Which FluentCRM events trigger the integration?

AFI fires when a contact submits a form or a tag is applied. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect FluentCRM to Segment in minutes.