How to Send Fluent Forms Submissions to ActiveCampaign

ActiveCampaign is a CRM and email marketing that helps you manage contacts and track interactions. If you want Fluent Forms submissions in ActiveCampaign, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why not just use Zapier?

For connecting Fluent Forms to CRM and email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Fluent Forms installed and at least one form.
• A ActiveCampaign account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect ActiveCampaign to AFI

1. Log in to your Active Campaign account.
2. Go to Settings → Developer and copy your API URL and Key.
3. In WordPress, go to AFI → Settings → ActiveCampaign.
4. Enter the API URL and Key, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Fluent Forms to ActiveCampaign.

2. Pick your trigger

Select Fluent Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select ActiveCampaign as the destination

Choose ActiveCampaign from the platform dropdown and pick Add Contact. This creates or updates a contact in Active Campaign.

4. Map fields

Match each ActiveCampaign field on the left to the corresponding Fluent Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Fluent form and submit. Check ActiveCampaign to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to ActiveCampaign with unlimited submissions. Pro adds custom field mapping and list assignment. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Fluent Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Fluent Forms to ActiveCampaign in minutes.