How to Send Email Subscribers Data to ON24

ON24 is a webinar platform for hosting online events and sessions. Getting Email Subscribers subscriber into ON24 does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers subscriber data straight from WordPress to ON24. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Email Subscribers installed and configured.
• A ON24 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect ON24 to AFI

1. Log in to your ON24 account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → ON24.
4. Paste the API Key and Client Key, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Email Subscribers to ON24.

2. Pick your trigger

Select Email Subscribers as the form provider. AFI fires when a subscriber joins a list or confirms their subscription, giving you access to subscriber name, email, list ID, and subscription status.

3. Select ON24 as the destination

Choose ON24 from the platform dropdown and pick Register for Event. This registers a contact for an ON24 event.

4. Map fields

Match each ON24 field on the left to the corresponding Email Subscribers field on the right. Common mappings include subscriber name, email, list ID, and subscription status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Email Subscribers. Check ON24 to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to ON24 with unlimited records. Pro adds custom field mapping and session selection. No per-record fees on any plan.

Frequently asked questions

Which Email Subscribers events trigger the integration?

AFI fires when a subscriber joins a list or confirms their subscription. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Email Subscribers to ON24 in minutes.