How to Send Email Subscribers Data to Keap

Keap is a CRM and automation that helps you manage contacts and track interactions. If you want Email Subscribers subscriber synced to Keap, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-subscriber fees, no external dependencies.

What you will need

• A WordPress site with Email Subscribers installed and configured.
• A Keap account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Keap to AFI

Keap uses OAuth 2.0 for authentication. In AFI → Settings → Keap, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Email Subscribers to Keap.

2. Pick your trigger

Select Email Subscribers as the form provider. AFI fires when a subscriber joins a list or confirms their subscription, giving you access to subscriber name, email, list ID, and subscription status.

3. Select Keap as the destination

Choose Keap from the platform dropdown and pick Add Contact. This creates or updates a contact in Keap.

4. Map fields

Match each Keap field on the left to the corresponding Email Subscribers field on the right. Common mappings include subscriber name, email, list ID, and subscription status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Email Subscribers. Check Keap to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Keap with unlimited records. Pro adds custom field mapping, tags, and opportunity creation. No per-record fees on any plan.

Frequently asked questions

Which Email Subscribers events trigger the integration?

AFI fires when a subscriber joins a list or confirms their subscription. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Email Subscribers to Keap in minutes.