How to Send Email Subscribers Data to HubSpot

HubSpot is a CRM that helps you manage contacts and track interactions. Email Subscribers handles a subscriber joins a list or confirms their subscription on your WordPress site. HubSpot is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Email Subscribers to CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Email Subscribers installed and configured.
• A HubSpot account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect HubSpot to AFI

HubSpot uses OAuth 2.0 for authentication. In AFI → Settings → HubSpot, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Email Subscribers to HubSpot.

2. Pick your trigger

Select Email Subscribers as the form provider. AFI fires when a subscriber joins a list or confirms their subscription, giving you access to subscriber name, email, list ID, and subscription status.

3. Select HubSpot as the destination

Choose HubSpot from the platform dropdown and pick Create Contact. This creates or updates a contact in HubSpot.

4. Map fields

Match each HubSpot field on the left to the corresponding Email Subscribers field on the right. Common mappings include subscriber name, email, list ID, and subscription status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Email Subscribers. Check HubSpot to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to HubSpot with unlimited records. Pro adds custom field mapping and deal creation. No per-record fees on any plan.

Frequently asked questions

Which Email Subscribers events trigger the integration?

AFI fires when a subscriber joins a list or confirms their subscription. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Email Subscribers to HubSpot in minutes.