How to Send Email Subscribers Data to Google Analytics 4

Google Analytics 4 is a analytics platform. Here is how to pipe Email Subscribers subscriber straight into Google Analytics 4 using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to analytics. No task meter, no monthly bill.

What you will need

• A WordPress site with Email Subscribers installed and configured.
• A Google Analytics 4 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Google Analytics 4 to AFI

1. Get your GA4 Measurement ID and API Secret from your GA4 property.
2. In WordPress, go to AFI → Settings → GA4.
3. Enter the Measurement ID and API Secret.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Email Subscribers to Google Analytics 4.

2. Pick your trigger

Select Email Subscribers as the form provider. AFI fires when a subscriber joins a list or confirms their subscription, giving you access to subscriber name, email, list ID, and subscription status.

3. Select Google Analytics 4 as the destination

Choose Google Analytics 4 from the platform dropdown and pick Send Event. This sends an event to Google Analytics 4.

4. Map fields

Match each Google Analytics 4 field on the left to the corresponding Email Subscribers field on the right. Common mappings include subscriber name, email, list ID, and subscription status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Email Subscribers. Check Google Analytics 4 to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name and parameters to Google Analytics 4 with unlimited records. Pro adds custom parameter mapping. No per-record fees on any plan.

Frequently asked questions

Which Email Subscribers events trigger the integration?

AFI fires when a subscriber joins a list or confirms their subscription. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Email Subscribers to Google Analytics 4 in minutes.