How to Send Easy Digital Downloads Orders to Vertical Response

Vertical Response is a email marketing platform for managing subscribers and campaigns. Getting Easy Digital Downloads order data into Vertical Response does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers order data straight from WordPress to Vertical Response. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Easy Digital Downloads installed and configured.
• A Vertical Response account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Vertical Response to AFI

1. Log in to your Vertical Response account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → Vertical Response.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Easy Digital Downloads to Vertical Response.

2. Pick your trigger

Select Easy Digital Downloads as the form provider. AFI fires when a purchase is completed, giving you access to customer details, product information, payment data, and download links.

3. Select Vertical Response as the destination

Choose Vertical Response from the platform dropdown and pick Add Contact. This adds a contact to a Vertical Response list.

4. Map fields

Match each Vertical Response field on the left to the corresponding Easy Digital Downloads field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain purchases? Set up a conditional rule. For example, only sync completed payments or specific products.

6. Save and test

Click Save Integration. Place a test purchase in your Easy Digital Downloads store. Check Vertical Response to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Vertical Response with unlimited orders. Pro adds custom field mapping. No per-order fees on any plan.

Frequently asked questions

Which Easy Digital Downloads events trigger the integration?

AFI fires when a purchase is completed. This covers new sales, including customer details and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the purchase is processed. Your customers complete checkout normally without any delay.

Can I send purchases to multiple platforms?

Yes. Create a separate integration for each destination, and every purchase flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Easy Digital Downloads to Vertical Response in minutes.