How to Send Easy Digital Downloads Orders to Sendlane

Sendlane is a email marketing platform for managing subscribers and campaigns. If you want Easy Digital Downloads purchases synced to Sendlane, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-order fees, no external dependencies.

What you will need

• A WordPress site with Easy Digital Downloads installed and configured.
• A Sendlane account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Sendlane to AFI

1. Log in to your Sendlane account.
2. Go to Settings → API and copy your API Key and Hash.
3. In WordPress, go to AFI → Settings → Sendlane.
4. Enter the API Key, Hash, and subdomain, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Easy Digital Downloads to Sendlane.

2. Pick your trigger

Select Easy Digital Downloads as the form provider. AFI fires when a purchase is completed, giving you access to customer details, product information, payment data, and download links.

3. Select Sendlane as the destination

Choose Sendlane from the platform dropdown and pick Add Contact. This adds a contact to Sendlane.

4. Map fields

Match each Sendlane field on the left to the corresponding Easy Digital Downloads field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain purchases? Set up a conditional rule. For example, only sync completed payments or specific products.

6. Save and test

Click Save Integration. Place a test purchase in your Easy Digital Downloads store. Check Sendlane to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Sendlane with unlimited orders. Pro adds custom field mapping and tag assignment. No per-order fees on any plan.

Frequently asked questions

Which Easy Digital Downloads events trigger the integration?

AFI fires when a purchase is completed. This covers new sales, including customer details and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the purchase is processed. Your customers complete checkout normally without any delay.

Can I send purchases to multiple platforms?

Yes. Create a separate integration for each destination, and every purchase flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Easy Digital Downloads to Sendlane in minutes.