How to Send Easy Digital Downloads Orders to Salesloft

Salesloft is a sales engagement platform. Every Easy Digital Downloads sale should flow into Salesloft automatically. This guide shows how to set that up in five minutes.

Skip the automation middleman

Rather than routing order data through a third-party cloud, AFI sends it directly from your WordPress server to sales engagement. No task meter, no monthly bill.

What you will need

• A WordPress site with Easy Digital Downloads installed and configured.
• A Salesloft account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Salesloft to AFI

1. Log in to your Salesloft account.
2. Go to Settings → API and generate an API Key.
3. In WordPress, go to AFI → Settings → Salesloft.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Easy Digital Downloads to Salesloft.

2. Pick your trigger

Select Easy Digital Downloads as the form provider. AFI fires when a purchase is completed, giving you access to customer details, product information, payment data, and download links.

3. Select Salesloft as the destination

Choose Salesloft from the platform dropdown and pick Add Person. This creates a person in Salesloft.

4. Map fields

Match each Salesloft field on the left to the corresponding Easy Digital Downloads field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain purchases? Set up a conditional rule. For example, only sync completed payments or specific products.

6. Save and test

Click Save Integration. Place a test purchase in your Easy Digital Downloads store. Check Salesloft to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Salesloft with unlimited orders. Pro adds custom field mapping and cadence assignment. No per-order fees on any plan.

Frequently asked questions

Which Easy Digital Downloads events trigger the integration?

AFI fires when a purchase is completed. This covers new sales, including customer details and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the purchase is processed. Your customers complete checkout normally without any delay.

Can I send purchases to multiple platforms?

Yes. Create a separate integration for each destination, and every purchase flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Easy Digital Downloads to Salesloft in minutes.