How to Send Easy Digital Downloads Orders to HubSpot

HubSpot is a CRM that helps you manage contacts and track interactions. Easy Digital Downloads powers digital product sales on WordPress. HubSpot is where your customer and order data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Easy Digital Downloads to CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Easy Digital Downloads installed and configured.
• A HubSpot account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect HubSpot to AFI

HubSpot uses OAuth 2.0 for authentication. In AFI → Settings → HubSpot, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Easy Digital Downloads to HubSpot.

2. Pick your trigger

Select Easy Digital Downloads as the form provider. AFI fires when a purchase is completed, giving you access to customer details, product information, payment data, and download links.

3. Select HubSpot as the destination

Choose HubSpot from the platform dropdown and pick Create Contact. This creates or updates a contact in HubSpot.

4. Map fields

Match each HubSpot field on the left to the corresponding Easy Digital Downloads field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain purchases? Set up a conditional rule. For example, only sync completed payments or specific products.

6. Save and test

Click Save Integration. Place a test purchase in your Easy Digital Downloads store. Check HubSpot to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to HubSpot with unlimited orders. Pro adds custom field mapping and deal creation. No per-order fees on any plan.

Frequently asked questions

Which Easy Digital Downloads events trigger the integration?

AFI fires when a purchase is completed. This covers new sales, including customer details and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the purchase is processed. Your customers complete checkout normally without any delay.

Can I send purchases to multiple platforms?

Yes. Create a separate integration for each destination, and every purchase flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Easy Digital Downloads to HubSpot in minutes.