How to Send Easy Digital Downloads Orders to ActiveCampaign

ActiveCampaign is a CRM and email marketing that helps you manage contacts and track interactions. If you want Easy Digital Downloads purchases synced to ActiveCampaign, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why not just use Zapier?

For connecting Easy Digital Downloads to CRM and email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Easy Digital Downloads installed and configured.
• A ActiveCampaign account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect ActiveCampaign to AFI

1. Log in to your Active Campaign account.
2. Go to Settings → Developer and copy your API URL and Key.
3. In WordPress, go to AFI → Settings → ActiveCampaign.
4. Enter the API URL and Key, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Easy Digital Downloads to ActiveCampaign.

2. Pick your trigger

Select Easy Digital Downloads as the form provider. AFI fires when a purchase is completed, giving you access to customer details, product information, payment data, and download links.

3. Select ActiveCampaign as the destination

Choose ActiveCampaign from the platform dropdown and pick Add Contact. This creates or updates a contact in Active Campaign.

4. Map fields

Match each ActiveCampaign field on the left to the corresponding Easy Digital Downloads field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain purchases? Set up a conditional rule. For example, only sync completed payments or specific products.

6. Save and test

Click Save Integration. Place a test purchase in your Easy Digital Downloads store. Check ActiveCampaign to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to ActiveCampaign with unlimited orders. Pro adds custom field mapping and list assignment. No per-order fees on any plan.

Frequently asked questions

Which Easy Digital Downloads events trigger the integration?

AFI fires when a purchase is completed. This covers new sales, including customer details and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the purchase is processed. Your customers complete checkout normally without any delay.

Can I send purchases to multiple platforms?

Yes. Create a separate integration for each destination, and every purchase flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Easy Digital Downloads to ActiveCampaign in minutes.