How to Send Contact Form 7 Submissions to HubSpot CRM

HubSpot’s free CRM is one of the most popular choices for WordPress users. The OAuth connection means no API keys to manage.

Contact Form 7 sends email, but it does not send data to HubSpot. That gap is what Advanced Form Integration fills. Here is how to wire them together in about five minutes.

Why not just use Zapier?

For a single form-to-CRM connection on WordPress, a general automation cloud is more cost and more moving parts than you need. Advanced Form Integration runs on your own site, so there is no task meter, no monthly bill that grows with your traffic, and your data does not pass through an outside service.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A HubSpot account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect HubSpot to AFI

HubSpot uses OAuth 2.0. In AFI → Settings → HubSpot, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Give it a name that helps you identify it later, like Contact Form to HubSpot.

2. Choose your trigger

Select Contact Form 7 as the form provider. Pick the specific form you want to connect. AFI reads the form fields automatically.

3. Choose HubSpot as the action

Select HubSpot from the platform dropdown, then pick Create Contact. This creates a contact in HubSpot.

4. Map your fields

For each HubSpot field on the left, choose the matching Contact Form 7 field on the right. Map email to email, name to name, and so on. You can also add static text or dynamic tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Want to send only certain submissions? Add a conditional logic rule. For example, only create a contact when the form includes a valid email address, or route different form values to different HubSpot lists.

6. Save and test

Hit Save Integration. Submit a test entry on your Contact Form 7 form. Check HubSpot to confirm the data arrived. If something is off, open AFI → Log to see the exact request and response.

Free vs Pro

The free version handles email, first name, and last name with unlimited submissions. The Pro upgrade unlocks custom property mapping, company and deal creation. There are no per-submission fees on any plan.

Frequently asked questions

Will this slow down my Contact Form 7 form?

No. AFI processes the data asynchronously after the form submission completes. The visitor sees the normal success message with no delay.

Can I connect multiple forms to HubSpot?

Yes. Create a separate integration for each form. You can also send one form to multiple platforms by stacking integrations.

What happens if HubSpot is temporarily unavailable?

AFI queues the data in the background and retries. You can also manually resend from the log if needed.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to HubSpot in five minutes. No code, no Zapier, no per-task fees.