How to Send Contact Form 7 Submissions to Zendesk Sell

Zendesk Sell (formerly Base CRM) is a sales CRM designed to improve productivity and pipeline visibility.

Contact Form 7 is everywhere on WordPress. Zendesk Sell is where your data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Zendesk Sell account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Zendesk Sell to AFI

1. Log in to your Zendesk Sell account.
2. Go to Settings → API and copy your API Token.
3. In WordPress, go to AFI → Settings → Zendesk Sell.
4. Paste the API Token and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Zendesk Sell.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Zendesk Sell as the destination

Choose Zendesk Sell and pick Add Lead. This creates a lead in Zendesk Sell.

4. Map fields

Match each Zendesk Sell field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Zendesk Sell. Check AFI → Log if needed.

Free vs Pro

Free maps name, email, and phone with unlimited submissions. Pro adds custom field mapping. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Zendesk Sell in minutes.