How to Send Contact Form 7 Submissions to Vertical Response

Vertical Response (now part of Delivra) is an email marketing platform for small businesses.

Contact Form 7 is everywhere on WordPress. Vertical Response is where your data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Vertical Response account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Vertical Response to AFI

1. Log in to your Vertical Response account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → Vertical Response.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Vertical Response.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Vertical Response as the destination

Choose Vertical Response and pick Add Contact. This adds a contact to a Vertical Response list.

4. Map fields

Match each Vertical Response field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Vertical Response. Check AFI → Log if needed.

Free vs Pro

Free maps email and name with unlimited submissions. Pro adds custom field mapping. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Vertical Response in minutes.