How to Send Contact Form 7 Submissions to Salesloft

Salesloft is a sales engagement platform for cadence-based outreach, calling, and deal management.

Every Contact Form 7 submission should flow into Salesloft without manual effort. This guide shows how to set that up in five minutes.

The direct approach

AFI delivers form data straight from WordPress to Salesloft. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Salesloft account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Salesloft to AFI

1. Log in to your Salesloft account.
2. Go to Settings → API and generate an API Key.
3. In WordPress, go to AFI → Settings → Salesloft.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Salesloft.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Salesloft as the destination

Choose Salesloft and pick Add Person. This creates a person in Salesloft.

4. Map fields

Match each Salesloft field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Salesloft. Check AFI → Log if needed.

Free vs Pro

Free maps email, first name, and last name with unlimited submissions. Pro adds custom field mapping and cadence assignment. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Salesloft in minutes.