How to Send Contact Form 7 Submissions to Pardot

Pardot is a marketing automation platform. Getting Contact Form 7 data into Pardot does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers form data straight from WordPress to Pardot. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Pardot account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Pardot to AFI

Pardot uses OAuth 2.0 for authentication. In AFI → Settings → Pardot, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Pardot.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Pardot as the destination

Choose Pardot and pick Create Prospect. This creates a prospect in Pardot.

4. Map fields

Match each Pardot field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Pardot. Check AFI → Log if needed.

Free vs Pro

Free maps email, first name, and last name with unlimited submissions. Pro adds custom field mapping. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Pardot in minutes.