How to integrate Contact Form 7 to Mailchimp

YouTube – Contact Form 7 to Mailchimp


Advanced Form Integration plugin allows you to integrate Contact Form 7 to Mailchimp. When a user fills a form on your website, the plugin will send the data to your Mailchimp account and create a contact in the preferred audience. You can also add custom merge fields and tags.

2 Sample Contact Forms

Supported Features

  • Free: Create a new contact with all basic (First Name, Last Name, Email) fields. It also allows adding the contact to a preferred list.
  • Paid: Additionally supports custom merge fields and tags.


  • The feature requires a Pro license. BUY NOW!
  • Make sure that the Pro version of the Advanced Form Integration plugin is installed and activated. You should have got the links in the email after purchase. You can also download it anytime by logging into the user dashboard.
  • Read plugin documentation for Contact Form 7 and Mailchimp. It is not required but helpful for a better understanding.

Obtaining Mailchimp API Key

Before start, you are required to save the API Key in plugin settings.

  1. Login to your Mailchimp account.
  2. Go to Account > Extras > API Keys. Copy the key.
  3. Go to the WordPress admin area, click AFI > Settings.
  4. Select the Mailchimp tab.
  5. Paste the Key in the API Key input box and click Save Changes.

Create New Integration

Once API Key is saved you can start creating new integration. Click on Add New under AFI menu, New Integration page will appear.


A default title will be auto-generated with an auto incremental number. You can rename it to something related to the task. It will help you to quickly recognize the correct one when there is multiple integrations setup.


Select Contact Form 7 in From Provider dropdown. Contact Form 7 plugin must be installed and activated otherwise you won’t see it listed. After selecting Contact Form 7, all forms built under Contact Form 7 will be fetched and auto-populated in the Form/Task Name dropdown. Select the form that you want to integrate.

Contact Form 7 – Trigger setup


Select Mailchimp in Platform dropdown. In Pro plugin select Mailchimp [PRO].

Mailchimp – Free version supports basic fields
Mailchimp – New Integration

Map Fields

Available contact lists will be auto-populated. Select the desired one. Map Email, First Name, Last Name, etc., and other fields that you want. Skip the fields that not needed. Finally, click the Save Integration button.

Mailchimp – Pro version supports custom merge fields and tags

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Frequently asked questions


Still need help?

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