How to Send BuddyPress Data to Close CRM

Close CRM is a CRM that helps you manage contacts and track interactions. If you want BuddyPress activity in Close CRM, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-registration fees, no external dependencies.

What you will need

• A WordPress site with BuddyPress installed and configured.
• A Close CRM account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Close CRM to AFI

1. Log in to your Close CRM account.
2. Go to Settings → API Keys and copy your API Key.
3. In WordPress, go to AFI → Settings → Close CRM.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it BuddyPress to Close CRM.

2. Pick your trigger

Select BuddyPress as the form provider. AFI fires when a member registers, updates their profile, or joins a group, giving you access to member details, profile fields, and activity data.

3. Select Close CRM as the destination

Choose Close CRM from the platform dropdown and pick Create Lead. This creates a lead in Close CRM.

4. Map fields

Match each Close CRM field on the left to the corresponding BuddyPress field on the right. Common mappings include member name, email, profile data, and activity type. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain activities? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test a member registers, updates their profile, or joins a group in BuddyPress. Check Close CRM to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Close CRM with unlimited events. Pro adds custom field mapping. No per-event fees on any plan.

Frequently asked questions

Which BuddyPress events trigger the integration?

AFI fires when a member registers, updates their profile, or joins a group. This covers member registrations, profile updates, and group joins.

Will adding this slow down my site?

No. AFI sends data to the destination after the community event completes. Your members are not affected.

Can I send member data to multiple platforms?

Yes. Create a separate integration for each destination, and every event flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect BuddyPress to Close CRM in minutes.