How to Send weForms Data to Salesloft

Salesloft is a sales engagement platform. Getting weForms submission into Salesloft does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers submission data straight from WordPress to Salesloft. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with weForms installed and configured.
• A Salesloft account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Salesloft to AFI

1. Log in to your Salesloft account.
2. Go to Settings → API and generate an API Key.
3. In WordPress, go to AFI → Settings → Salesloft.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it weForms to Salesloft.

2. Pick your trigger

Select weForms as the form provider. AFI fires when a form is submitted, giving you access to submitter name, email, phone, and any custom form fields.

3. Select Salesloft as the destination

Choose Salesloft from the platform dropdown and pick Add Person. This creates a person in Salesloft.

4. Map fields

Match each Salesloft field on the left to the corresponding weForms field on the right. Common mappings include submitter name, email, phone, and any custom form fields. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in weForms. Check Salesloft to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Salesloft with unlimited records. Pro adds custom field mapping and cadence assignment. No per-record fees on any plan.

Frequently asked questions

Which weForms events trigger the integration?

AFI fires when a form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect weForms to Salesloft in minutes.