How to Send Fluent Affiliate Data to Meta Conversions API

Meta Conversions API is a advertising platform. Fluent Affiliate runs your affiliate program on WordPress. Meta Conversions API is where your affiliate data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting your affiliate program to advertising, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Fluent Affiliate installed and configured.
• A Meta Conversions API account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Meta Conversions API to AFI

1. Get your Meta Pixel ID and Access Token from Meta Events Manager.
2. In WordPress, go to AFI → Settings → Meta Conversions API.
3. Enter the Pixel ID and Access Token.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Fluent Affiliate to Meta Conversions API.

2. Pick your trigger

Select Fluent Affiliate as the form provider. AFI fires when an affiliate registers or a referral is generated, giving you access to affiliate details, referral amounts, and commission data.

3. Select Meta Conversions API as the destination

Choose Meta Conversions API from the platform dropdown and pick Send Event. This sends an event via the Meta Conversions API.

4. Map fields

Match each Meta Conversions API field on the left to the corresponding Fluent Affiliate field on the right. Common mappings include affiliate name, email, referral ID, commission amount, and status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain referrals? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Fluent Affiliate. Check Meta Conversions API to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name, value, and user data to Meta Conversions API with unlimited referrals. Pro adds custom parameter mapping. No per-referral fees on any plan.

Frequently asked questions

Which Fluent Affiliate events trigger the integration?

AFI fires when an affiliate registers or a referral is generated. This covers new affiliate registrations, referral creations, and commission status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the affiliate event completes. Your site performance is not affected.

Can I send affiliate data to multiple platforms?

Yes. Create a separate integration for each destination, and every event flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Fluent Affiliate to Meta Conversions API in minutes.