How to Send LearnDash Enrollments to Meta Conversions API

Meta Conversions API is a advertising platform. LearnDash handles a student enrolls in a course or completes a lesson on your WordPress site. Meta Conversions API is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting your LMS to advertising, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with LearnDash installed and at least one course.
• A Meta Conversions API account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Meta Conversions API to AFI

1. Get your Meta Pixel ID and Access Token from Meta Events Manager.
2. In WordPress, go to AFI → Settings → Meta Conversions API.
3. Enter the Pixel ID and Access Token.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it LearnDash to Meta Conversions API.

2. Pick your trigger

Select LearnDash as the form provider. AFI fires when a student enrolls in a course or completes a lesson, giving you access to student details, course information, and enrollment data.

3. Select Meta Conversions API as the destination

Choose Meta Conversions API from the platform dropdown and pick Send Event. This sends an event via the Meta Conversions API.

4. Map fields

Match each Meta Conversions API field on the left to the corresponding LearnDash field on the right. Common mappings include student name, email, course title, and enrollment date. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain enrollments? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Complete a test enrollment in LearnDash. Check Meta Conversions API to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name, value, and user data to Meta Conversions API with unlimited enrollments. Pro adds custom parameter mapping. No per-enrollment fees on any plan.

Frequently asked questions

Which LearnDash events trigger the integration?

AFI fires when a student enrolls in a course or completes a lesson. This covers new enrollments, course completions, and student registrations.

Will adding this slow down my site?

No. AFI sends data to the destination after the enrollment event completes. Your students are not affected.

Can I send enrollments to multiple platforms?

Yes. Create a separate integration for each destination, and every enrollment flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect LearnDash to Meta Conversions API in minutes.