How to Send Ninja Forms Submissions to Intercom

Intercom is a customer messaging platform. Form submissions can trigger instant notifications. Every Ninja Forms submission should flow into Intercom without manual effort. This guide shows how to set that up in five minutes.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to Intercom. No task meter, no monthly bill.

What you will need

• A WordPress site with Ninja Forms installed and at least one form.
• A Intercom account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Intercom to AFI

1. Log in to your Intercom workspace.
2. Go to Settings → API Keys and copy your Access Token.
3. In WordPress, go to AFI → Settings → Intercom.
4. Paste the Access Token and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Ninja Forms to Intercom.

2. Pick your trigger

Select Ninja Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Intercom as the destination

Choose Intercom from the platform dropdown and pick Add Contact. This creates or updates a contact in Intercom.

4. Map fields

Match each Intercom field on the left to the corresponding Ninja Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Ninja form and submit. Check Intercom to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Intercom with unlimited submissions. Pro adds custom attributes and company assignment. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal success message without any delay.

Can I connect multiple Ninja Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Ninja Forms to Intercom in minutes.