The advanced Form Integration plugin allows you to integrate Formidable Forms with Selzy. When a user fills out a form on your website, the plugin will send the data to your Selzy account and create a contact.

2 Sample Contact Forms

Supported Features

  • Create new contact and subscribe to a list. The Pro version supports custom fields and tags.


  • The feature requires a Pro license. BUY NOW!
  • Make sure that the Pro version of the Advanced Form Integration plugin is installed and activated. You should have got the links in the email after purchase. You can also download it anytime by logging into the user dashboard.
  • Read plugin documentation for Formidable Forms and Selzy. It is not required but helpful for a better understanding.

Set up Selzy API Connection

Before starting, you are required to set up the Selzy API connection in plugin settings.

  1. Go to the WordPress admin area, and click AFI > Settings.
  2. Turn on Selzy and save. Open the Selzy tab.
  3. Go to your Selzy account. Then go to Profile > Settings > Integrations & API. Click on show full and copy the API Key.
  4. Paste the key in the API Key input box and click Save Changes.

Create New Integration

Once the API connection is done you can start creating new integration. Click on Add New under the AFI menu, New Integration page will appear.


A default title will be auto-generated with an auto incremental number. You can rename it to something related to the task. It will help you to quickly recognize the correct one when there is multiple integrations setup.


Select Formidable Forms in the Form Provider dropdown. Formidable Forms plugin must be installed and activated otherwise you won’t see it listed. After selecting Formidable Forms, all forms built under it will be fetched and auto-populated in the Form/Task Name dropdown. Select the form that you want to integrate.

Formidable Forms – Trigger setup


Select Selzy [PRO] in the Platform dropdown.

Selzy – Action

Map Fields

Map Fields section will appear where you’ll be able to determine which fields to send. Map Email, First Name, Last Name, etc. fields with their similar field in sender platform. Finally, click the Save Integration button.

Selzy – Map fields

Conditional Logic

Please check the documentation on Conditional Logic .

Frequently asked questions


Still need help?

Reach our support team at [email protected]

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