How to Send Bookly Data to Smartlead

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

Smartlead is a cold email outreach platform for managing subscribers and campaigns. Bookly manages an appointment is booked, but sending that data to external platforms needs an integration. AFI bridges that gap to Smartlead.

Why not just use Zapier?

For connecting Bookly to cold email outreach, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

  • A WordPress site with Bookly installed and configured.
  • A Smartlead account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect Smartlead to AFI

  1. Log in to your Smartlead account.
  2. Go to Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → Smartlead.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Bookly to Smartlead.

2. Pick your trigger

Select Bookly as the form provider. AFI fires when an appointment is booked, giving you access to customer name, email, phone, service name, staff member, appointment date, and time.

3. Select Smartlead as the destination

Choose Smartlead from the platform dropdown and pick Add Lead. This adds a lead to a Smartlead campaign.

4. Map fields

Match each Smartlead field on the left to the corresponding Bookly field on the right. Common mappings include customer name, email, phone, service name, staff member, appointment date, and time. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Bookly. Check Smartlead to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Smartlead with unlimited records. Pro adds custom field mapping and campaign selection. No per-record fees on any plan.

Frequently asked questions

Which Bookly events trigger the integration?

AFI fires when an appointment is booked. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Bookly to Smartlead in minutes.

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