How to Send The Events Calendar Data to SmartrMail

SmartrMail is a email marketing platform for managing subscribers and campaigns. Here is how to pipe The Events Calendar event straight into SmartrMail using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

The direct approach

AFI delivers event data straight from WordPress to SmartrMail. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with The Events Calendar installed and configured.
• A SmartrMail account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect SmartrMail to AFI

1. Log in to your SmartrMail account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → SmartrMail.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to SmartrMail.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select SmartrMail as the destination

Choose SmartrMail from the platform dropdown and pick Add Subscriber. This adds a subscriber to SmartrMail.

4. Map fields

Match each SmartrMail field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check SmartrMail to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to SmartrMail with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to SmartrMail in minutes.