How to Send Paid Memberships Pro Data to Google Analytics 4

Google Analytics 4 is a analytics platform. Here is how to pipe Paid Memberships Pro membership straight into Google Analytics 4 using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to analytics. No task meter, no monthly bill.

What you will need

• A WordPress site with Paid Memberships Pro installed and configured.
• A Google Analytics 4 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Google Analytics 4 to AFI

1. Get your GA4 Measurement ID and API Secret from your GA4 property.
2. In WordPress, go to AFI → Settings → GA4.
3. Enter the Measurement ID and API Secret.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Paid Memberships Pro to Google Analytics 4.

2. Pick your trigger

Select Paid Memberships Pro as the form provider. AFI fires when a member checks out or a membership level changes, giving you access to member name, email, membership level, payment amount, and order ID.

3. Select Google Analytics 4 as the destination

Choose Google Analytics 4 from the platform dropdown and pick Send Event. This sends an event to Google Analytics 4.

4. Map fields

Match each Google Analytics 4 field on the left to the corresponding Paid Memberships Pro field on the right. Common mappings include member name, email, membership level, payment amount, and order ID. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Paid Memberships Pro. Check Google Analytics 4 to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name and parameters to Google Analytics 4 with unlimited records. Pro adds custom parameter mapping. No per-record fees on any plan.

Frequently asked questions

Which Paid Memberships Pro events trigger the integration?

AFI fires when a member checks out or a membership level changes. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Paid Memberships Pro to Google Analytics 4 in minutes.