How to Send MailPoet Data to Braze

Braze is a marketing automation platform. MailPoet manages a subscriber joins a list or a newsletter form is submitted, but sending that data to external platforms needs an integration. AFI bridges that gap to Braze.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-subscriber fees, no external dependencies.

What you will need

• A WordPress site with MailPoet installed and configured.
• A Braze account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Braze to AFI

1. Log in to your Braze dashboard.
2. Go to Settings → API Keys and copy your API Key.
3. In WordPress, go to AFI → Settings → Braze.
4. Enter the API Key and REST endpoint, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it MailPoet to Braze.

2. Pick your trigger

Select MailPoet as the form provider. AFI fires when a subscriber joins a list or a newsletter form is submitted, giving you access to subscriber name, email, list ID, and subscription status.

3. Select Braze as the destination

Choose Braze from the platform dropdown and pick Add User. This creates or updates a user in Braze.

4. Map fields

Match each Braze field on the left to the corresponding MailPoet field on the right. Common mappings include subscriber name, email, list ID, and subscription status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in MailPoet. Check Braze to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Braze with unlimited records. Pro adds custom attributes and events. No per-record fees on any plan.

Frequently asked questions

Which MailPoet events trigger the integration?

AFI fires when a subscriber joins a list or a newsletter form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect MailPoet to Braze in minutes.