How to Send RegistrationMagic Data to Klaviyo

Klaviyo is a platform platform. Getting RegistrationMagic registration into Klaviyo does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to platform. No task meter, no monthly bill.

What you will need

• A WordPress site with RegistrationMagic installed and configured.
• A Klaviyo account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Klaviyo to AFI

Klaviyo uses OAuth 2.0 for authentication. In AFI → Settings → Klaviyo, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it RegistrationMagic to Klaviyo.

2. Pick your trigger

Select RegistrationMagic as the form provider. AFI fires when a user registers or submits a form, giving you access to user name, email, username, custom registration fields, and form ID.

3. Select Klaviyo as the destination

Choose Klaviyo from the platform dropdown and pick Add Record. This creates a record in Klaviyo.

4. Map fields

Match each Klaviyo field on the left to the corresponding RegistrationMagic field on the right. Common mappings include user name, email, username, custom registration fields, and form ID. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in RegistrationMagic. Check Klaviyo to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name and email to Klaviyo with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which RegistrationMagic events trigger the integration?

AFI fires when a user registers or submits a form. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect RegistrationMagic to Klaviyo in minutes.