How to Send weForms Data to Sierra Interactive

Sierra Interactive is a real estate CRM that helps you manage contacts and track interactions. Getting weForms submission into Sierra Interactive does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to real estate CRM. No task meter, no monthly bill.

What you will need

• A WordPress site with weForms installed and configured.
• A Sierra Interactive account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Sierra Interactive to AFI

1. Log in to your Sierra Interactive account.
2. Copy your API Key from settings.
3. In WordPress, go to AFI → Settings → Sierra Interactive.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it weForms to Sierra Interactive.

2. Pick your trigger

Select weForms as the form provider. AFI fires when a form is submitted, giving you access to submitter name, email, phone, and any custom form fields.

3. Select Sierra Interactive as the destination

Choose Sierra Interactive from the platform dropdown and pick Add Lead. This creates a lead in Sierra Interactive.

4. Map fields

Match each Sierra Interactive field on the left to the corresponding weForms field on the right. Common mappings include submitter name, email, phone, and any custom form fields. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in weForms. Check Sierra Interactive to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Sierra Interactive with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which weForms events trigger the integration?

AFI fires when a form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect weForms to Sierra Interactive in minutes.