How to Send weForms Data to Sales.Rocks

Sales.Rocks is a sales intelligence platform. Every weForms submission record should flow into Sales.Rocks automatically. This guide shows how to set that up in five minutes.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to sales intelligence. No task meter, no monthly bill.

What you will need

• A WordPress site with weForms installed and configured.
• A Sales.Rocks account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Sales.Rocks to AFI

Sales.Rocks uses OAuth 2.0 for authentication. In AFI → Settings → Sales.Rocks, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it weForms to Sales.Rocks.

2. Pick your trigger

Select weForms as the form provider. AFI fires when a form is submitted, giving you access to submitter name, email, phone, and any custom form fields.

3. Select Sales.Rocks as the destination

Choose Sales.Rocks from the platform dropdown and pick Add Lead. This adds a lead in Sales.Rocks.

4. Map fields

Match each Sales.Rocks field on the left to the corresponding weForms field on the right. Common mappings include submitter name, email, phone, and any custom form fields. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in weForms. Check Sales.Rocks to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and company to Sales.Rocks with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which weForms events trigger the integration?

AFI fires when a form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect weForms to Sales.Rocks in minutes.