How to Send weForms Data to DealMachine

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

DealMachine is a real estate CRM that helps you manage contacts and track interactions. Every weForms submission record should flow into DealMachine automatically. This guide shows how to set that up in five minutes.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to real estate CRM. No task meter, no monthly bill.

What you will need

  • A WordPress site with weForms installed and configured.
  • A DealMachine account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect DealMachine to AFI

  1. Log in to your DealMachine account.
  2. Go to Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → DealMachine.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it weForms to DealMachine.

2. Pick your trigger

Select weForms as the form provider. AFI fires when a form is submitted, giving you access to submitter name, email, phone, and any custom form fields.

3. Select DealMachine as the destination

Choose DealMachine from the platform dropdown and pick Add Lead. This creates a lead in DealMachine.

4. Map fields

Match each DealMachine field on the left to the corresponding weForms field on the right. Common mappings include submitter name, email, phone, and any custom form fields. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in weForms. Check DealMachine to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to DealMachine with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which weForms events trigger the integration?

AFI fires when a form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect weForms to DealMachine in minutes.

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