How to Send WP Event Manager Data to Meta Conversions API

Meta Conversions API is a advertising platform. WP Event Manager handles an event is submitted or a registration is received on your WordPress site. Meta Conversions API is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting WP Event Manager to advertising, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with WP Event Manager installed and configured.
• A Meta Conversions API account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Meta Conversions API to AFI

1. Get your Meta Pixel ID and Access Token from Meta Events Manager.
2. In WordPress, go to AFI → Settings → Meta Conversions API.
3. Enter the Pixel ID and Access Token.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WP Event Manager to Meta Conversions API.

2. Pick your trigger

Select WP Event Manager as the form provider. AFI fires when an event is submitted or a registration is received, giving you access to organizer name, email, event title, event date, venue, and ticket type.

3. Select Meta Conversions API as the destination

Choose Meta Conversions API from the platform dropdown and pick Send Event. This sends an event via the Meta Conversions API.

4. Map fields

Match each Meta Conversions API field on the left to the corresponding WP Event Manager field on the right. Common mappings include organizer name, email, event title, event date, venue, and ticket type. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in WP Event Manager. Check Meta Conversions API to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name, value, and user data to Meta Conversions API with unlimited records. Pro adds custom parameter mapping. No per-record fees on any plan.

Frequently asked questions

Which WP Event Manager events trigger the integration?

AFI fires when an event is submitted or a registration is received. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WP Event Manager to Meta Conversions API in minutes.