How to Send WP Event Manager Data to Mailshake

Mailshake is a email outreach platform for managing subscribers and campaigns. If you want WP Event Manager event synced to Mailshake, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why not just use Zapier?

For connecting WP Event Manager to email outreach, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with WP Event Manager installed and configured.
• A Mailshake account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Mailshake to AFI

1. Log in to your Mailshake account.
2. Go to Settings → API and generate an API Key.
3. In WordPress, go to AFI → Settings → Mailshake.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WP Event Manager to Mailshake.

2. Pick your trigger

Select WP Event Manager as the form provider. AFI fires when an event is submitted or a registration is received, giving you access to organizer name, email, event title, event date, venue, and ticket type.

3. Select Mailshake as the destination

Choose Mailshake from the platform dropdown and pick Add Lead. This adds a lead to a Mailshake campaign.

4. Map fields

Match each Mailshake field on the left to the corresponding WP Event Manager field on the right. Common mappings include organizer name, email, event title, event date, venue, and ticket type. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in WP Event Manager. Check Mailshake to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Mailshake with unlimited records. Pro adds custom field mapping and campaign selection. No per-record fees on any plan.

Frequently asked questions

Which WP Event Manager events trigger the integration?

AFI fires when an event is submitted or a registration is received. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WP Event Manager to Mailshake in minutes.