How to Send Amelia Data to Sendy

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

Sendy is a email marketing platform for managing subscribers and campaigns. Here is how to pipe Amelia booking straight into Sendy using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

The direct approach

AFI delivers booking data straight from WordPress to Sendy. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

  • A WordPress site with Amelia installed and configured.
  • A Sendy account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect Sendy to AFI

  1. Log in to your Sendy installation.
  2. Copy your API Key from the settings.
  3. In WordPress, go to AFI → Settings → Sendy.
  4. Enter your Sendy URL and API Key, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Amelia to Sendy.

2. Pick your trigger

Select Amelia as the form provider. AFI fires when an appointment or booking is made, giving you access to customer name, email, phone, service name, appointment date, and booking status.

3. Select Sendy as the destination

Choose Sendy from the platform dropdown and pick Subscribe To List. This subscribes a contact to a Sendy list.

4. Map fields

Match each Sendy field on the left to the corresponding Amelia field on the right. Common mappings include customer name, email, phone, service name, appointment date, and booking status. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Amelia. Check Sendy to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Sendy with unlimited records. Pro adds custom fields, GDPR flag, and silent opt-in. No per-record fees on any plan.

Frequently asked questions

Which Amelia events trigger the integration?

AFI fires when an appointment or booking is made. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Amelia to Sendy in minutes.

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