How to Send bbPress Data to Zendesk Sell

Zendesk Sell is a CRM that helps you manage contacts and track interactions. Here is how to pipe bbPress data straight into Zendesk Sell using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

The direct approach

AFI delivers member and activity data straight from WordPress to Zendesk Sell. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with bbPress installed and configured.
• A Zendesk Sell account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Zendesk Sell to AFI

1. Log in to your Zendesk Sell account.
2. Go to Settings → API and copy your API Token.
3. In WordPress, go to AFI → Settings → Zendesk Sell.
4. Paste the API Token and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it bbPress to Zendesk Sell.

2. Pick your trigger

Select bbPress as the form provider. AFI fires when a user creates a topic or replies in a forum, giving you access to member details, profile fields, and activity data.

3. Select Zendesk Sell as the destination

Choose Zendesk Sell from the platform dropdown and pick Add Lead. This creates a lead in Zendesk Sell.

4. Map fields

Match each Zendesk Sell field on the left to the corresponding bbPress field on the right. Common mappings include member name, email, profile data, and activity type. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain activities? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test a user creates a topic or replies in a forum in bbPress. Check Zendesk Sell to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Zendesk Sell with unlimited events. Pro adds custom field mapping. No per-event fees on any plan.

Frequently asked questions

Which bbPress events trigger the integration?

AFI fires when a user creates a topic or replies in a forum. This covers member registrations, profile updates, and group joins.

Will adding this slow down my site?

No. AFI sends data to the destination after the community event completes. Your members are not affected.

Can I send member data to multiple platforms?

Yes. Create a separate integration for each destination, and every event flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect bbPress to Zendesk Sell in minutes.