How to Send LearnDash Enrollments to Google Analytics 4

Google Analytics 4 is a analytics platform. Here is how to pipe LearnDash data straight into Google Analytics 4 using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to analytics. No task meter, no monthly bill.

What you will need

• A WordPress site with LearnDash installed and at least one course.
• A Google Analytics 4 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Google Analytics 4 to AFI

1. Get your GA4 Measurement ID and API Secret from your GA4 property.
2. In WordPress, go to AFI → Settings → GA4.
3. Enter the Measurement ID and API Secret.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it LearnDash to Google Analytics 4.

2. Pick your trigger

Select LearnDash as the form provider. AFI fires when a student enrolls in a course or completes a lesson, giving you access to student details, course information, and enrollment data.

3. Select Google Analytics 4 as the destination

Choose Google Analytics 4 from the platform dropdown and pick Send Event. This sends an event to Google Analytics 4.

4. Map fields

Match each Google Analytics 4 field on the left to the corresponding LearnDash field on the right. Common mappings include student name, email, course title, and enrollment date. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain enrollments? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Complete a test enrollment in LearnDash. Check Google Analytics 4 to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps event name and parameters to Google Analytics 4 with unlimited enrollments. Pro adds custom parameter mapping. No per-enrollment fees on any plan.

Frequently asked questions

Which LearnDash events trigger the integration?

AFI fires when a student enrolls in a course or completes a lesson. This covers new enrollments, course completions, and student registrations.

Will adding this slow down my site?

No. AFI sends data to the destination after the enrollment event completes. Your students are not affected.

Can I send enrollments to multiple platforms?

Yes. Create a separate integration for each destination, and every enrollment flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect LearnDash to Google Analytics 4 in minutes.