How to Send SureCart Orders to Selzy

Selzy is a email marketing platform for managing subscribers and campaigns. Every SureCart order should flow into Selzy automatically. This guide shows how to set that up in five minutes.

The direct approach

AFI delivers order data straight from WordPress to Selzy. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with SureCart installed and configured.
• A Selzy account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Selzy to AFI

Selzy uses OAuth 2.0 for authentication. In AFI → Settings → Selzy, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it SureCart to Selzy.

2. Pick your trigger

Select SureCart as the form provider. AFI fires when a checkout or order is completed, giving you access to customer details, product information, and order totals.

3. Select Selzy as the destination

Choose Selzy from the platform dropdown and pick Add Subscriber. This adds a subscriber to Selzy.

4. Map fields

Match each Selzy field on the left to the corresponding SureCart field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Place a test order in your SureCart store. Check Selzy to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Selzy with unlimited orders. Pro adds custom field mapping. No per-order fees on any plan.

Frequently asked questions

Which SureCart events trigger the integration?

AFI fires when a checkout or order is completed. This covers new orders, customer details, and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect SureCart to Selzy in minutes.