How to Send SureCart Orders to Pardot

Pardot is a marketing automation platform. SureCart handles a checkout or order is completed on your WordPress site. Pardot is where that data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-order fees, no external dependencies.

What you will need

• A WordPress site with SureCart installed and configured.
• A Pardot account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Pardot to AFI

Pardot uses OAuth 2.0 for authentication. In AFI → Settings → Pardot, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it SureCart to Pardot.

2. Pick your trigger

Select SureCart as the form provider. AFI fires when a checkout or order is completed, giving you access to customer details, product information, and order totals.

3. Select Pardot as the destination

Choose Pardot from the platform dropdown and pick Create Prospect. This creates a prospect in Pardot.

4. Map fields

Match each Pardot field on the left to the corresponding SureCart field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Place a test order in your SureCart store. Check Pardot to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Pardot with unlimited orders. Pro adds custom field mapping. No per-order fees on any plan.

Frequently asked questions

Which SureCart events trigger the integration?

AFI fires when a checkout or order is completed. This covers new orders, customer details, and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect SureCart to Pardot in minutes.