How to Send SureCart Orders to Marketo

Marketo is a marketing automation platform. SureCart processes a checkout or order is completed beautifully, but sending that data to external platforms needs an integration. AFI bridges that gap to Marketo.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-order fees, no external dependencies.

What you will need

• A WordPress site with SureCart installed and configured.
• A Marketo account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Marketo to AFI

1. Log in to your Marketo instance.
2. Go to Admin → Integration → REST API and create a Launchpoint service.
3. In WordPress, go to AFI → Settings → Marketo.
4. Enter the Client ID, Client Secret, and Munchkin ID, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it SureCart to Marketo.

2. Pick your trigger

Select SureCart as the form provider. AFI fires when a checkout or order is completed, giving you access to customer details, product information, and order totals.

3. Select Marketo as the destination

Choose Marketo from the platform dropdown and pick Add Lead. This creates or updates a lead in Marketo.

4. Map fields

Match each Marketo field on the left to the corresponding SureCart field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Place a test order in your SureCart store. Check Marketo to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Marketo with unlimited orders. Pro adds custom field mapping and list assignment. No per-order fees on any plan.

Frequently asked questions

Which SureCart events trigger the integration?

AFI fires when a checkout or order is completed. This covers new orders, customer details, and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect SureCart to Marketo in minutes.