How to Send Easy Digital Downloads Orders to Benchmark Email

Benchmark Email is a email marketing platform for managing subscribers and campaigns. Easy Digital Downloads handles digital product sales beautifully, but sending that data to external platforms needs an integration. AFI bridges that gap to Benchmark Email.

Why not just use Zapier?

For connecting Easy Digital Downloads to email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Easy Digital Downloads installed and configured.
• A Benchmark Email account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Benchmark Email to AFI

1. Log in to your Benchmark Email account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → Benchmark.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Easy Digital Downloads to Benchmark Email.

2. Pick your trigger

Select Easy Digital Downloads as the form provider. AFI fires when a purchase is completed, giving you access to customer details, product information, payment data, and download links.

3. Select Benchmark Email as the destination

Choose Benchmark Email from the platform dropdown and pick Add Contact. This adds a contact to a Benchmark list.

4. Map fields

Match each Benchmark Email field on the left to the corresponding Easy Digital Downloads field on the right. Common mappings include customer name, email, product details, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain purchases? Set up a conditional rule. For example, only sync completed payments or specific products.

6. Save and test

Click Save Integration. Place a test purchase in your Easy Digital Downloads store. Check Benchmark Email to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Benchmark Email with unlimited orders. Pro adds custom field mapping. No per-order fees on any plan.

Frequently asked questions

Which Easy Digital Downloads events trigger the integration?

AFI fires when a purchase is completed. This covers new sales, including customer details and product information.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the purchase is processed. Your customers complete checkout normally without any delay.

Can I send purchases to multiple platforms?

Yes. Create a separate integration for each destination, and every purchase flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Easy Digital Downloads to Benchmark Email in minutes.